Wetzel's Pretzels News

Founded: 1994

Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994.

Wetzel’s Pretzels is now open at the newly developed Visalia Travel Center, home to Arco and AMPM.
May 23rd, 2024
May 14th, 2024
Wetzel’s Pretzels is celebrating its favorite day of the year - National Wetzel Day - on Friday, April 26.
April 18th, 2024
For those with happy memories of delicious orange-and-vanilla creamsicle treats, there’s a brand-new way to recreate those times with Wetzel’s Pretzels new drink, the Orange Dream.
April 10th, 2024
Wetzel’s Pretzels debuts location in the heart of Los Angeles on Hollywood Blvd.
February 8th, 2024
Wetzel’s Pretzels (Wetzel’s) new food truck cruising through North Orange County.
February 6th, 2024
Wetzel’s Pretzels is going underground in downtown Brooklyn with the opening of two locations in Atlantic Terminal.
December 12th, 2023
The aroma of freshly baked pretzels is about to weave its way into the hustle and bustle of Toronto’s Union Station
November 30th, 2023
The opening of Wetzel's* in DOCO (Downtown Commons), located at 414 K St., expands the brand’s presence in California.
November 22nd, 2023
Wetzel’s Pretzels is channeling the cozy crackle of a beloved campfire dessert to bring fans their most indulgent and delicious limited-time menu addition yet with their new S’mores Bitz.
October 24th, 2023
Twisty, salty deliciousness is now available at Macy’s Union Square.
October 4th, 2023
Wetzel’s Pretzels is making a splash this summer with its new refreshing Guava Mangonada drink, featuring the popular chili lime seasoning brand Tajín®.
July 11th, 2023
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Wetzel’s Pretzels are giving customers the opportunity to fuel up with salty snacks as part of their shopping experience at Macy’s
June 8th, 2023
Wetzel’s Pretzels is baking up something special in the Phoenix area with the opening of their all-new and innovative storefront bakery – Twisted by Wetzel’s – later this summer in Surprise.
June 2nd, 2023
Wetzel’s Pretzels announced the appointment of Vincent Montanelli to the company’s top leadership position.
May 18th, 2023
Pretzel-lovers will soon be able to sink their teeth into a new kind of twisted snack when Twisted by Wetzel’s makes its worldwide debut in Southern California on Wednesday, May 10.
May 5th, 2023
Wetzel’s Pretzels (Wetzel’s) is expanding its South Florida presence with a new location at Dolphin Mall.
April 18th, 2023
Wetzel’s Pretzels (Wetzel’s) is putting the perfect twist on pretzels with the introduction of Twisted by Wetzel’s.
April 13th, 2023
Wetzel’s Pretzels is putting its twist on two traditional Latin treats, launching the perfectly portable and delicious duo of Frozen Horchata and Choco Churro Bitz.
January 20th, 2023
Wetzel’s Pretzels (Wetzel’s) is heating up the Buffalo community with the opening of its new bakery at Walden Galleria.
December 1st, 2022
Wetzel’s Pretzels (Wetzel’s) is expanding its Seattle area presence with a new bakery at Bellevue Square Mall.
September 28th, 2022
Wetzel’s Pretzels (Wetzel’s) is twisting up endless new ways of satisfying snack cravings on-the-go with its fresh-baked buttery goodness.
August 22nd, 2022
Wetzel’s Pretzels (Wetzel’s), is earning its wings with a new location at the famed Los Angeles International Airport (LAX).
April 26th, 2022
Wetzel’s Pretzels (Wetzel’s) is upping the ante in Las Vegas with a new location at the Miracle Mile Shops at Planet Hollywood Resort & Casino.
April 12th, 2022
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Wetzel’s Pretzels (Wetzel’s) is going underground in New York City with a new bakery at Columbus Circle’s Turnstyle Underground Market.
February 28th, 2022
Macy’s South Coast Plaza customers will enjoy convenient, palate-pleasing snacks through innovative bakery kiosks.
February 2nd, 2022
Pretzel Bitz, Dips and Dogs are the first things on Walmart shoppers’ lists in Henderson, Nevada and Bakersfield, California.
January 26th, 2022
Pasadena-based brand Wetzel's Pretzels (Wetzel's) announced that it'll be cruisin' into 2022 with its inaugural float entry in the upcoming Rose Parade®.
December 3rd, 2021
Known for inspiring handheld happiness with its mouth-watering, portable snacks, Wetzel’s has recently earned a spot as one of the top 400 franchise concepts in the country.
November 23rd, 2021
Franchise Business Review (FBR) recently named Wetzel’s Pretzels (Wetzel’s) as a “Top Multi-Unit Franchise” for 2021.
November 18th, 2021
Wetzel’s Pretzel’s keeps rolling…and it’s not just the fresh pretzel dough, it’s the brand’s colorful collection of food trucks that’s motoring with impressive momentum.
October 26th, 2021
Through the end of this week, Wetzel’s Pretzels (Wetzel’s) is serving aces at the high-profile BNP Paribas Open in Indian Wells, Calif.
October 14th, 2021
Wetzel’s Pretzels (Wetzel’s), announced today it is offering with the Phillips 66 family of brands.
September 16th, 2021
Wetzel's Pretzels (Wetzel's), known for inspiring handheld happiness with its mouth-watering, portable snacks, announced the appointment of Kim Freer as Chief Marketing Officer.
September 9th, 2021
Wetzel’s Pretzels (Wetzel’s), announced that it was recently named to Franchise Business Review’s annual “Top Food Franchises for 2021” and its second annual “Culture100” list.
July 30th, 2021
Wetzel’s Pretzels (Wetzel’s), the fun-loving brand putting a tasty twist on snacking, announced that it rolled out handheld happiness in Dallas. The new rolling bakery recently hit the road July 9.
July 13th, 2021
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Wetzel’s Pretzels (Wetzel’s), the fun-loving brand putting a tasty twist on snacking, announced it has recently signed a franchise agreement to roll out handheld happiness in Grandville.
July 7th, 2021
Wetzel’s Pretzels (Wetzel’s), the fun-loving brand putting a tasty twist on snacking, announced today that it has recently signed an agreement to roll out handheld happiness in Rancho Cucamonga.
June 28th, 2021
Wetzel’s Pretzels (Wetzel’s) will soon be opening in Chula Vista with a new bakery at the Otay Ranch Town Center, located at 2015 Birch Road.
June 25th, 2021
Wetzel’s Pretzels has recently opened in Ehrenburg with a new bakery at I-10 Frontage Road conveniently located in the Arizona Travel Plaza on the Arizona-California border.
June 21st, 2021
Ron Reger and Alfred Daher, Wetzel’s Pretzels (Wetzel’s) multi-unit franchisees, recently expanded their budding pretzel bakery empire with the opening of two new locations.
June 14th, 2021
Wetzel’s Pretzels (Wetzel’s), the fun-loving brand putting a tasty twist on snacking, announced that it has recently signed a franchise agreement to roll out handheld happiness in Sunrise.
June 11th, 2021
Wetzel’s Pretzels (Wetzel’s) announced that it has launched a military veteran’s franchise program, which offers qualified individuals the opportunity to purchase a Wetzel’s franchise at a significant discount.
May 24th, 2021
Wetzel’s Pretzels (Wetzel’s) has officially opened a new bakery in San Diego, conveniently located at Navy Medical Center.
May 10th, 2021
Wetzel’s Pretzels (Wetzel’s), the fun-loving brand putting a tasty twist on snacking, announced that it has recently signed a franchise agreement to roll out hand held happiness in Chula Vista.
April 30th, 2021
Break free! Wetzel’s Pretzels (Wetzel’s) is breaking free in 2021 with a free freshly-baked pretzel for all guests after 3 p.m. on Monday, April 26.
April 22nd, 2021

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