Baskin-Robbins News

Founded: 1945

Baskin-Robbins is a chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages.

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As National Ice Cream Day approaches, Baskin-Robbins®, the world's largest chain of ice cream specialty shops, is excited to announce a partnership with cult designer Susan Alexandra.
July 17th, 2024
This summer, we’re bringing the vacation to you! Close your eyes and let Tropical Ticket whisk you away to sandy shores, salt water and sunshine.
July 15th, 2024
After a tidal wave of requests from Beach Day™ Baddies everywhere, Baskin-Robbins® is bringing back a fan-favorite flavor for a limited time.
June 28th, 2024
Whether your Father’s Day is filled with a few extra dad jokes on the golf course or just relaxing on the couch with a cold one, Baskin-Robbins has the perfect ice cream cakes to take your celebrations up a notch.
June 5th, 2024
Through the generosity of our franchisees, Team Members, partners and guests, the Baskin-Robbins Joy in Childhood Foundation is able to provide grants in honor of our Pint-Sized Heroes.
May 15th, 2024
Step into a whirl’d of imagination with Baskin-Robbins®’ exclusive menu lineup inspired by Paramount Pictures’ new film, IF, only in theaters starting May 17.
May 2nd, 2024
There’s only one person with eight photos of you hanging in the hallway, and she deserves a slice of love. Make Mother’s Day a little sweeter with our new Strawberries ‘n Cream Cake.
April 30th, 2024
As the flowers bloom and the sun shines a bit brighter, it's the perfect time to kick back and celebrate the sweet signs of spring with Rainbow Sherbet.
April 19th, 2024
Caps off and cakes on! This cake puts the “mmm” in momentous occasions. Whether it's 5th grade, high school, or a three-week-long pottery class, celebrate every occasion with our new Elegant Grad Cake.
April 18th, 2024
Spring is in full swing, and it’s time to make room for the best treats of the season, Baskin-Robbins ice cream cakes.
April 2nd, 2024
Baskin-Robbins® guests nationwide can now order flavorful ice cream scoops, cool beverages and yummy sundaes for pick up ahead of time with the new updates to the BR App.
March 19th, 2024
Follow the rainbow and find yourself luckier than ever this St. Patrick’s Day at Baskin-Robbins®.
March 15th, 2024
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From our Flavor of the Month and seasonal scoops to Baskin-Robbins® beloved favorites, we’re here to encourage guests to seize the yay.
March 11th, 2024
All month long, we’re scooping up a better way to eat batter with our new Flavor of the Month, Mexican Chocolate Brownie.
March 4th, 2024
To join in on the fun, Mathnasium Learning Centers, is partnering with Baskin-Robbins®, the world’s #1 chain of ice cream franchises, to celebrate pi in all kinds of fun and tasty ways.
March 1st, 2024
Starting Feb. 1, it’s love at first bite as Baskin-Robbins® brings back its heartthrob Flavor of the Month, Love Potion #31®, and irresistibly delicious Crazy for You Cake just in time for Valentine’s Day.
January 26th, 2024
When that undeniable craving for a deliciously chill treat hits, Baskin-Robbins® can always deliver.
January 22nd, 2024
This January, we’ve taken a delicious cookie classic and turned it up a notch with our new Flavor of the Month, Peanut Butter Blossom.
January 2nd, 2024
Celebrate your winter wins with a delicious and decorative holiday ice cream cake from Baskin-Robbins®.
December 21st, 2023
Starting Nov. 1, Baskin-Robbins® is bringing together everything you love about your favorite sides in its new Flavor of the Month, Turkey Day Fixin’s.
November 3rd, 2023
This August, sprinkle good vibes on every celebration with Baskin-Robbins®’ new Confetti Crazy Cake.
August 3rd, 2023
Baskin-Robbins Canada introduces a lineup of ready-to-go, ready-to-eat sundaes that are conveniently packed in 12 oz fresh packs, available in the freezers at participating Baskin-Robbins shops across the country.
July 5th, 2023
Ice cream lovers, rejoice! Starting July 1, Baskin-Robbins® is giving guests two new reasons to visit stores with the launch of the new OREO*® MEGA STUF™ Cone and Cappuccino Blast®.
July 3rd, 2023
Baskin-Robbins® has whipped up a batch made in heaven with their all-new Flavor of the Month, Cookie Monster Ice Cream.
June 5th, 2023
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Baskin-Robbins® is putting a twist on a classic for its new Flavor of the Month, PB ‘n J Ice Cream.
April 3rd, 2023
Baskin-Robbins® is entering the race for the best fried chick’n with a deliciously deconstructed brunch classic for its new Flavor of the Month, Chick’n & Waffles.
March 1st, 2023
It’s funny how something new can be so familiar, so comforting. Like our new January Flavor of the Month, Butterscotch Blondie.
January 4th, 2023
Starting Dec. 1, the brand is celebrating the season with the return of a holiday favorite, Peppermint, as the December Flavor of the Month, and bringing back the fan-favorite Brrr the Snowman Cake.
December 2nd, 2022
This November, Baskin-Robbins® is calling all cookie lovers to celebrate fall with a scoop of our November Flavor of the Month, Cookie Butter.
November 4th, 2022
Transform tasty scoops of your favorite ice cream into mighty Dinosaurs, majestic Unicorns, and out-of-this-world Martians.
October 18th, 2022
Starting Oct. 1, the iconic ice cream brand is turning up the heat with its spiciest flavor yet, Spicy ‘n Spooky, and celebrating the spirit of the season with the new Trixie the Ghost Cake.
September 28th, 2022
To welcome the sweet signs of fall, Baskin-Robbins® is bringing back Pumpkin Cheesecake* Ice Cream at participating shops for a limited time.
September 16th, 2022
This National Coffee Ice Cream Day, we have everything you need to scoop, sip and celebrate.
September 8th, 2022
A creamy twist on a street food favorite, our new Churro Dulce de Leche is sure to blow you away with just one bite.
September 1st, 2022
At Baskin-Robbins®, we seize the yay every day, but especially on the 31st of the month.
August 31st, 2022
Baskin-Robbins, world’s largest chain of ice cream specialty shops, announces plans for an important expansion of 25 new shops in the Vancouver and Calgary markets.
August 22nd, 2022
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This August, Baskin-Robbins is launching two new ways to “Seize the Yay” during the final days of summer and beyond.
August 9th, 2022
Just in time for National Vanilla Ice Cream Day, we’re sharing everything you need to scoop, sip and celebrate at Baskin-Robbins®.
July 25th, 2022
Just in time for National Ice Cream Day, Baskin-Robbins® is celebrating the happiness ice cream brings to every moment with a special holiday deal.
July 18th, 2022
Swoop Funding and Baskin-Robbins have entered into a strategic partnership to further fuel the ice-cream brand’s  growth trajectory following 4 years of consecutive same store sales growth.
July 8th, 2022
Celebrate wins big and small this July with Baskin-Robbins’ newest ice cream flavor innovation, OREO® S’mores - launching just in time for National Ice Cream Day.
July 1st, 2022
Just in time for summer, Baskin-Robbins® is introducing the refreshing new Watermelon Burst Sorbet.
June 16th, 2022
Whether your Father’s Day is filled with a few extra dad jokes or you’re heading to a family barbecue, Baskin-Robbins® has been scooping up the sweetest gift inspiration to celebrate the dad in your life.
June 9th, 2022
At Baskin-Robbins®, we seize the yay in every holiday, no matter how big or small. In celebration of National Chocolate Ice Cream Day, we have everything you need to indulge in the chocolate flavors of your dreams.
June 8th, 2022
At Baskin-Robbins, we’re celebrating all the sweet signs of summer with our new June Flavor of the Month, Grilled Peaches ‘n Cream.
June 2nd, 2022
With the recent refresh of the Baskin-Robbins brand, we want to encourage our guests to “Seize the Yay” in every moment, no matter how big or small.
May 19th, 2022
Any reason is the perfect reason to celebrate and “Seize the Yay” with Tiger Milk Bubble Tea at Baskin-Robbins.
May 9th, 2022
From our Flavor of the Month and seasonal scoops to Baskin-Robbins®' beloved favorites, we’re here to encourage guests to “seize the yay” and appreciate every moment, no matter how big or small.
May 6th, 2022
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Legendary ice cream brand, Baskin-Robbins is celebrating the happiness ice cream brings to every moment with a refresh of the iconic brand’s logo, packaging, employee uniforms and tagline encouraging customers to “Seize the Yay”.
April 11th, 2022
Celebrate the season in style with the return of our Hopscotch the Bunny ice cream cake.
April 7th, 2022
Baskin-Robbins and master licensee, Galadari Ice Cream Company, officially opened the doors to its 1,000th store across the Middle East, North Africa, and Australia on March 10
March 17th, 2022
If ice cream is your love language, look no further than Baskin-Robbins® this Valentine’s Day.
February 2nd, 2022
It’s a ‘berry’ special day because it’s National Strawberry Ice Cream Day! Indulge your taste buds with Baskin-Robbins® delicious Very Berry Strawberry ice cream.
January 18th, 2022
The season of giving is here and the ice cream experts at Baskin-Robbins® are serving up a flurry of festive delights.
November 17th, 2021
Baskin-Robbins is celebrating the fall holiday season this November with the return of the brand’s iconic Turkey Cake.
November 2nd, 2021
Baskin-Robbins has brewed up some frighteningly flavorful offerings for guests to sink their sweet fangs into this October.
September 27th, 2021
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is bringing fun and flavor to Morocco with its first-ever restaurant in Casablanca City opening this Tuesday, August 24.
August 25th, 2021
Baskin-Robbins today announced that it is now the Official Ice Cream Partner of the Los Angeles Football Club (LAFC), as the club continues to bring an unrivaled experience to fans and supporters at Banc of California Stadium.
July 27th, 2021
Baskin-Robbins is releasing two exclusive remixes of Yacht Rock classics to celebrate the brand’s latest offering - Creature Creations® Into the Sea - dropping just in time for National Ice Cream Month.
July 12th, 2021
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