Orangetheory Fitness News

Founded: 2009

Orangetheory® Fitness is a group personal training workout broken into intervals of cardiovascular and strength training.

Orangetheory Fitness Afterburn Is thrilled to announce the grand reopening of its Naples studio following an extensive renovation that has nearly doubled its size.
June 5th, 2023
The Orangetheory Fitness Afterburn franchise announced today its latest Florida studio in Estero will open its doors to new members on Friday, March 24th.
March 23rd, 2023
The Orangetheory Fitness Afterburn franchise announced today its newest studio is near the grounds of the Texas Medical Center (TMC).
March 6th, 2023
Empire Portfolio Group ("Empire") announced today it will open a new studio in Matthews, North Carolina.
December 20th, 2022
Orangetheory Fitness announced today that Kelly Lohr has been named the company’s Chief Marketing Officer (CMO).
September 14th, 2022
Orangetheory today announced that it has appointed Jason Dunlop as President of International.
September 1st, 2022
Orangetheory® Fitness today announced the launch of the brand's proprietary Orangetheory Personalized Maximum Heart Rate (Personalized MaxHR) algorithm.
August 11th, 2022
Orangetheory®, and PATH Water, a sustainable bottled water brand, are joining forces this Earth Day to end single-use plastic water bottle consumption in the brand's U.S. studios.
April 22nd, 2022
Orangetheory® announced it is getting into the game by extending NIL offer to the forthcoming Most Outstanding Player (MOP) of the Division 1 NCAA women's basketball National Championship game taking place on Sunday, April 3.
April 1st, 2022
Atlanta-based Honors Holdings, LLC (Honors), the world’s largest franchisee of Orangetheory® Fitness studios, has opened the fitness brand’s flagship site in Manhattan’s Plaza District.
March 23rd, 2022
Today, on the heels of its twelve-year anniversary, Orangetheory® Fitness announced the opening of its 1500th studio.
March 14th, 2022
Orangetheory® Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO - "Chief Music Officer."
March 10th, 2022
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Orangetheory® Fitness announced that it has appointed Ryan Flaherty as Chief Fitness and Product Officer effective immediately.
December 21st, 2021
After more than year of working out in front of computers and televisions, ordering new fitness equipment and searching for motivation to keep going, Americans are ready to shake off their "Basement Burnout."
June 2nd, 2021
Atlanta-based Honors Holdings, LLC (Honors), the largest franchisee of Orangetheory® Fitness studios has acquired 24 studios across six states, including operations in Las Vegas, New York City and the Washington, D.C. metro area,
May 11th, 2021
Orangetheory Fitness is stepping up to provide private in-studio sessions and equipment donations to all NCAA women's basketball teams.
March 22nd, 2021
Orangetheory® Fitness announced today the closure of all corporate-owned studios, effective Tuesday, March 17, 2020, to ensure the safety of all staff and members during the rapidly evolving COVID-19 pandemic.
March 17th, 2020
From March 13 to March 16, Orangetheory® Fitness is bringing the magic of its workout to South by Southwest with the multisensory, dynamic activation "HypOThesis."
March 2nd, 2020
ProHEALTH Care and Orangetheory Fitness are kicking off the new year with a partnership designed to encourage ProHEALTH employee wellness.
February 7th, 2020
Strengthen your heart, literally and figuratively, this February with Orangetheory Fitness® as the brand collaborates with the American Heart Association to help prospects and members live a longer, more vibrant life.
February 4th, 2020
A recent survey of members undertaken by ladies only gym in Kuwait, Orangetheory Fitness, has uncovered some interesting facts about the impact of regular group exercise classes that happen at one of the brand's three locations in Kuwait on women.
January 7th, 2020
Orangetheory Fitness announced the next evolution of its global brand campaign, “Welcome to More Life,” created by its agency of record, Tombras.
January 3rd, 2020
Orangetheory® Fitness debuted today new technology that will lead to increased personalization, motivation and encouragement for members to live a longer, more vibrant life.
December 12th, 2019
For the 7th year in a row Orange Leaf and Share Our Strength are teaming up to fight childhood hunger through the No Kid Hungry campaign.
September 9th, 2019
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Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, today announced the expansion of its National footprint into the 50th state, Wyoming.
July 26th, 2019
As the new official fitness partner of the Chicago Cubs, Orangetheory® Fitness will host the officially monitored Guinness Book of World Records attempt at Wrigley Field at 7 a.m.
May 1st, 2019

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