Comfort Brand News

Founded: 2016

The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years.

Following analysis of research into post pandemic travel requirements in key markets, Choice Hotels EMEA has commenced a refresh of its regional brand portfolio, starting with its Comfort brand.
March 23rd, 2022
In celebration of Comfort Hotels' 40th anniversary recently launched its summer sweepstakes in which new and loyal guests.
June 8th, 2021
Choice Hotels International, Inc. unveiled the new Comfort Rise & Shine prototype as the next milestone for its flagship, upper midscale brand.
March 26th, 2021
Nordic Choice Hotels, the Scandinavian master franchisee of Choice Hotels International, Inc. (NYSE: CHH), has opened the doors to the Comfort Hotel Arlanda Airport in Stockholm, Sweden.
February 28th, 2020
Comfort hotels, franchised by Choice Hotels International, Inc. (NYSE: CHH), continues to expand in major markets across the country with the opening of hotels in Austin and San Antonio, Texas.
February 12th, 2020
Comfort hotels, franchised by Choice Hotels International, Inc. (NYSE: CHH) has delivered on its plan to open more than one hotel per week in 2019.
January 30th, 2020
Comfort hotels, franchised by Choice Hotels International, Inc. (NYSE: CHH), opened its second hotel in two months in a major Florida market with the debut of the Comfort Inn & Suites Miami International Airport.
November 19th, 2019
Choice Hotels International, Inc. (NYSE: CHH) has signed a 10-year extension of its existing master franchising agreement with Choice Hotels Japan and expects to open more than 30 new Comfort hotels in the market by 2033.
October 17th, 2019
Comfort hotels, franchised by Choice Hotels International, Inc. (NYSE: CHH), welcomed a newly constructed Comfort Inn & Suites in Sarasota, Florida.
October 16th, 2019
The Comfort hotel brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), reached a milestone in its transformation journey with the opening of the 500th hotel featuring the new logo in Dalton, Georgia.
October 7th, 2019
he Comfort hotels brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), welcomed a new Comfort Suites just outside of Columbus, Ohio, as it announced that the brand is on pace to open more than one hotel per week this year.
July 31st, 2019
Comfort hotels, franchised by Choice Hotels International, Inc. (NYSE: CHH), continues its nationwide expansion with the opening of two hotels in Brooklyn and Long Island City, N.Y.
May 29th, 2019
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